BitMine Immersion Technologies (NYSE American: BMNR), the self-described “Ethereum treasury company,” announced a strategic $200 million equity investment in Beast Industries, the entertainment conglomerate founded by YouTube megastar Jimmy “MrBeast” Donaldson.
The deal, expected to close on Jan. 19, 2026, signals a major push to integrate decentralized finance (DeFi) into the mainstream creator economy. BitMine, chaired by Fundstrat’s Tom Lee, views the partnership as a bridge between its massive Ethereum holdings and Beast Industries’ unmatched reach among Gen Z and Gen Alpha audiences.
Jeff Housenbold, CEO of Beast Industries, confirmed the capital will fuel global expansion and financial services. “We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform,” Housenbold stated.
BitMine, which aims to accumulate 5% of the total Ethereum supply, sees the investment as a utility play. “MrBeast and Beast Industries is the leading content creator of our generation… our corporate and personal values are strongly aligned,” said Tom Lee.
The firm is holding its annual stockholder meeting today at the Wynn Las Vegas, where it will likely discuss the acquisition alongside its recent treasury updates.