DDC Enterprise Limited (NYSEAMERICAN: DDC) has purchased an additional 200 Bitcoin (BTC), marking its first crypto acquisition of 2026. The purchase brings the company’s total holdings to 1,383 BTC, solidifying its dual strategy as an Asian food platform and digital asset treasury company.
According to the official announcement on Jan. 15, the acquisition was executed at an average cost per Bitcoin of $88,998. The company reported a period-to-date Bitcoin yield of 16.9%, with holdings now representing 0.046482 BTC per 1,000 shares.
Norma Chu, Founder and CEO of DDC, stated the move reflects a “governance-led, risk-aware framework” tailored for long-term value creation. “We remain confident in Bitcoin as a strategic reserve asset,” Chu added.
DDC, which operates brands like DayDayCook, continues to pivot toward a corporate treasury model similar to MicroStrategy, leveraging its balance sheet to accumulate digital assets. The company detailed its capital allocation strategy in a concurrent 2026 Shareholder Letter.