Digital assets platform Nexo has signed a four-year strategic partnership with the newly formed Audi Revolut F1 Team, becoming its inaugural Official Digital Asset Partner as the German manufacturer prepares for its Formula 1 entry in 2026.
The multi-year agreement will see Nexo’s branding integrated across the team’s assets, including the race car livery which is set to be unveiled in Berlin on January 20. Beyond visibility, the deal focuses on “digital-first engagement,” aiming to bridge the gap between motorsport fans and digital finance through exclusive experiences and wealth management tool integration.
“Partnering with Audi Revolut F1 Team at the start of their new era is a statement about how we see the future,” said Antoni Trenchev, Co-founder of Nexo. “We will bring meaningful utility and premium experiences to a global audience, grounded in the same discipline and precision that defines success in motorsports.”
Audi’s entry into F1 for the 2026 season marks a significant shift in the sport, coinciding with new regulations focused on increased electrification and sustainable fuels. Nexo joins a roster of high-profile partners, including title sponsor Revolut and shaving giant Gillette.
Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team, stated that the partnership reflects a “shared ambition to scale with discipline and innovation.” The collaboration will reportedly offer Nexo clients “money-can’t-buy” access to the F1 paddock and team hospitality.
Source:https://nexo.com/blog/audi-formula-one-welcomes-nexo-official-digital-asset